•Understand social aspects of the Web

–Social Theories + Social media + Mining

–Learn to collect, clean, and represent social media data

–How to measure important properties of social media and simulate social media models

–Find and analyze communities in social media

–Understand how information propagates in social media

–Understanding friendships in social media, perform recommendations, and analyze behavior

•Study or ask interesting research issues

–e.g., start-up ideas / research challenges

•Learn representative algorithms and tools